Louvre Hotels Group bold expansion plans in the MENA

Louvre Hotels Group bold expansion plans in the MENA

Golden Tulip Riyadh 1

Louvre Hotels Group (LHG) MENA has announced plans to launch 1,000 additional keys in Saudi Arabia. This strategic growth plan aligns with the group’s ambitious goal to double its footprint across the MENA region by 2030.

LHG is solidifying its presence as a leading midscale operator with hotels in Saudi Arabia, Algiers, Amman, Tunis and Muscat. Saudi Arabia leads the expansion, with the new pipeline reinforcing the success of its 16 existing hotels in the kingdom. The group’s robust project pipeline underscores its commitment to the hospitality and tourism sectors in the Middle East and North Africa. This includes introducing upscale and lifestyle brands like Royal Tulip, Golden Tulip, Kyriad, Tulip Hotels & Residences and Campanile.

Amine E. Moukarzel, president of Louvre Hotels MENA, said: “Our teams have been working closely with investment partners in key markets across Saudi Arabia, Oman and Algeria. The aim is to introduce compelling modern hotels that cater to the growing traveler needs in the region. Furthermore, we are planning a dedicated regional office in KSA to provide focused sales, marketing and operational support to our patrons”.

Additionally, LHG aims to increase room capacity by 35 percent, reaching 10,500 keys by 2027 to meet the rising demand in the region.

Currently, Louvre Hotels Group MENA operates 43 hotels, encompassing 8,250 keys in markets like UAE, Oman, KSA, Qatar, Bahrain, Tunisia and beyond. They continue to provide high-quality, technology-driven hospitality experiences that meet modern travelers’ evolving needs.

 

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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