Lipton partners with UAE homegrown tea concept Chaiwala

Lipton partners with UAE homegrown tea concept Chaiwala

September 19,2023 0 Rita Ghantous

Lipton has partnered with UAE-based café concept Project Chaiwala to provide exclusive, tailor-made blends. The move is the first in a series of collaborations aimed at supporting Lipton’s regional market dominance through the support of homegrown UAE businesses.

 

Lipton is now providing Project Chaiwala with three dedicated blends and a tea supply solution.

“Such partnerships with local brands pay homage to the history of Lipton within the region and showcase the agility of Lipton through curating tailored made blends for startup businesses. Thus the bespoke blends we curated specifically for Project Chaiwala café. I believe this collaboration to be the beginning of a long-standing partnership,” said Abhiroop Chuckarbutty, president for MEAT at LIPTON Teas and Infusions.

Ahmed Kazim, founder of Project Chaiwala, added: “We only started Project Chaiwala six years ago. Therefore, partnering with such a renowned name is hard to believe. This year represents major growth for the business. We aim to become a global company representing the multicultural heritage of the UAE through karak. We have plans to launch up to three flagship locations across the country this year.’ Lipton’s innovation and excellence can equip and strengthen us on this journey.”

Lipton’s collaboration with Project Chaiwala is the first of several.

 

Website Icon png images | PNGEgg lipton.com/arabia 

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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