Karim Sayegh Ruiz, an accomplished hotelier, went from humble beginnings to cluster GM of Radisson Blu Resorts & Residences Saidia. In this exclusive interview, we find out more about his career and the hospitality landscape in Morocco.
What can you tell us about your professional journey?
In 1989, I left Morocco for the Netherlands to receive academic training in the hotel industry. I later specialized in hotel management in Germany, setting the stage for my future endeavors.
My career took a significant step foward when I was made responsible for managing the organization of former German Chancellor Helmut Kohl’s political party activities at Hotel Lochmuhle near Bonn. This marked my entry into the world of hotel management.
I furthered my journey with the Dorint Group, contributing to the opening and preopening of units in various German cities.
In 2003, I returned to Morocco and joined the Accor Group, where I was part of launching prestigious establishments, like Sofitel Marrakech, Club Coralia and Ibis Palmeraie. My roles included F&B director at hotels such as Holiday Inn in Casablanca and Michlifen Ifrane. I also managed the SHA Wellness Clinic in Spain.
In 2012, I joined the Iberostar Group in Morocco, overseeing large hotel units in Agadir and Saidia. Throughout, I collaborated with industry leaders, like FTI Group and Alpamare Group, and contributed to several hotels in Marrakech, including Opera, Red, and Mogador Agdal, which together had over 625 keys, and a convention center catering to over 2,000 customers.
Today, as cluster general manager at Radisson Blu Saidia, I oversee its beach, garden and residences segments, applying my experience to provide exceptional hospitality experiences.
What are your impressions of the hotel sector in Morocco?
In the span of the last two decades, the hotel industry in Morocco has undergone remarkable growth. This progress can be attributed to the integration of multinational corporations into the country’s fabric and the guidance provided by experienced tourism experts to local enterprises. The pivotal role played by the government has served as a driving force, propelling Morocco to attain unprecedented tourism milestones within Africa and solidifying its prominence as a key industry player on the continent.
What differentiates Radisson Blu Resort, Saidia Beach from other hotels?
The unique hallmark of Radisson Blu Resort, Saidia Beach lies in its contemporary and top-tier amenities, setting it apart from neighboring hotels in the vicinity. These modern facilities not only elevate the guest experience but also streamline day-to-day operations. The resort’s strategic positioning near the beach and marina further amplifies its allure, providing a rich array of services and recreations amid the picturesque backdrop of the Mediterranean.
Another great strength is the unwavering backing we receive from Radisson’s headquarters, enabling us to seamlessly cater to the needs of our global patrons. Our only requirement is increased air connectivity from Europe. Once that is achieved, we can effectively rival other destinations year round.
What are your plans for the property?
Our goal is to maintain the year-round operation of Radisson Blu Resort, Saidia Beach, with occasional openings of our other units including Radisson Blu Resort, Saidia Garden and the recently inaugurated Radisson Blu Residences, Saidia. Additionally, we are actively collaborating with tour operators throughout the year to appeal to a diverse range of customers.
radissonhotels.com
radissonblusaidiagarden
