Karim Jaber’s love of soft colors led him to found Pastel, a cosmopolitan brasserie and bar in the beating heart of Beirut. We discover more about the concept.
Where did the idea of Pastel come from?
Following thorough market research, I discovered that there was a lack of brasseries serving lunch and dinner, somewhere to while away the hours or enjoy a drink while snacking on light dishes. Pastel aims to offer these things to all ages.
What can you tell us about the decor?
I wanted to create a space that is aesthetically pleasing yet stimulating, with soft hues and a cozy atmosphere set against a modern backdrop.
Why did you choose to collaborate with interior designer Bachir Nader?
Bachir’s reputation in restaurant design precedes him. He understood my vision and translated it perfectly.
How would you describe the Lebanese F&B market today?
The F&B market in Lebanon is experiencing a rebirth ,and just like every time we are faced with obstacles, we come back stronger. Lebanese people love to dine out, and we must cater to their desires.
What does the future hold for your restaurant?
Our aim is to grow regionally and create a niche market for people who want an unforgettable experience that’s defined by good food and great mood.
