Joseph Saade, managing director of MTM Trading Sarl, has a strong relationship with coffee. It all began in 2002, when he participated in the World Barista Championship in Norway and was ranked 10th in the world. With a passion for coffee, ambitious mindset and a positive attitude to match, Saade tells us about SENSO coffee and what it’s bringing to the market.
What can you tell us about SENSO?
With a focus on connoisseurship and a plan to thrive, we are a dynamic team that works hard to create a range of high-quality coffee products to satisfy every taste.
What are SENSO’s latest product releases?
Our latest products include five premium coffee capsules: GOLD, PURO, RUBY, DECAF and ORGANIC.
What house secrets you can share with us?
Well, it all begins with specialty coffee. Advanced barista training is central to our brand, and creating a trendy coffee menu that the latest coffee accessories and newest technology is also part of it.
Which tools are essential for baristas who seek to provide their clients with unforgettable experiences?
With so many tools out there, it’s hard to choose the right one. In my opinion, it’s all about the type of coffee, the brewing method and the presentation.
