A look at the future of third-party operations with Aventra Hospitality

A look at the future of third-party operations with Aventra Hospitality

Richard Haddad and Ronald Homsy

Hospitality veterans Richard Haddad and Ronald Homsy have over 50 years of experience between them. In a joint interview for Hospitality News ME, the CEOs and founders of Aventra Hospitality share details on their venture and how they are planning to expand.

What can you tell us about your plans to become a market leader in the third-party operator field?

Aventra Hospitality’s plan to lead the third-party operator market centers on delivering value to hotel owners through flexible management solutions. Furthermore, the company emphasizes deep regional expertise and innovative practices to ensure exceptional performance in an increasingly competitive hospitality landscape.

Moreover, Aventra prioritizes trust-building by aligning its goals with owners’ objectives, optimizing operational processes and consistently achieving high profitability levels. Additionally, by focusing on underserved markets in the Middle East, Africa and Central Asia, Aventra targets regions with significant growth opportunities.

Simultaneously, Aventra invests in technology, talent and sustainability to gain a competitive advantage and redefine industry standards for third-party operators.

What steps are you taking to differentiate Aventra in the competitive third-party operator market?

Aventra Hospitality differentiates itself through a personalized, owner-centric approach, seamlessly balancing global best practices with deep local market understanding. Moreover, our flexibility in offering tailored solutions, including white-label management and advisory, ensures we address the unique needs of every property.

In contrast to larger operators, we foster a hands-on partnership that emphasizes transparency, fosters innovation and adapts seamlessly to change.

Furthermore, by integrating advanced data analytics, guest-focused technologies and sustainable practices, we consistently deliver measurable value to stakeholders.

Additionally, our strategic regional focus on the Middle East, Africa and Central Asia enables us to craft culturally attuned strategies.

How do you envision your company’s growth and position in the market over the next few years?

We envision Aventra Hospitality becoming a trusted name for third-party operations and white-label management, especially within rapidly emerging markets. Additionally, our primary goal is to build a diverse portfolio of properties, ensuring operational excellence and sustainable profitability for all owners.

Moreover, over the next few years, we plan to strategically expand into key markets across the Middle East, Africa and Central Asia. Simultaneously, we aim to foster strong partnerships with developers and investors, driving growth and creating mutually beneficial opportunities.

Our ambitious target includes managing 80 hotels within the next 10 years, showcasing our commitment to steady growth. By consistently delivering measurable value and anticipating industry trends, we aim to solidify our reputation as an innovative partner.

What challenges do you anticipate in becoming a market leader and how do you plan to overcome them?

Key challenges include navigating economic uncertainties and addressing workforce shortages, which require innovative strategies to ensure continued success in the hospitality industry. Consequently, Aventra Hospitality is adopting a proactive approach by leveraging its regional expertise to effectively mitigate potential risks and uncertainties.

Furthermore, we are investing significantly in staff training and development programs, ensuring a skilled workforce capable of meeting industry demands. Additionally, by building strong local partnerships, we aim to enhance our competitive positioning and create mutually beneficial collaborations.

Moreover, by remaining agile, embracing technology and focusing on sustainable practices, we are prepared to adapt to industry shifts. Ultimately, these initiatives enable us to meet evolving hotel owner needs and strengthen our path toward achieving market leadership.

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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