FORM Hotel Dubai is a member of the Design Hotels collection. How does this prestigious affiliation benefit your guests?
Design Hotels is an exclusive, curated collection of luxury hotels catering to the needs of modern travelers. Each hotel within the portfolio tells a captivating story, shaped by the vision of an original trailblazer. FORM Hotel Dubai is the first and only hotel in the Middle East certified by the Design Hotels group, showcasing timeless design and elements, spacious and modern rooms, and custom-designed furniture by contemporary artists. In a city renowned as a global business hub, we are also recognized as a premier destination for professionals, thanks to our 24/7 tailored business centers.
FORM Hotel Dubai is also affiliated with Marriott Bonvoy. What services are you able to offer Marriott members under this additional partnership?
As a distinguished member of Marriott Bonvoy’s premium portfolio, FORM Hotel Dubai is able to offer key benefits to its members. For example, Elite Ambassadors and Elite Titanium members earn 10 points for every USD 1 spent and enjoy exclusive benefits like late checkout, complimentary breakfast and room upgrades. Many members then return, having discovered our personalized service, cozy atmosphere and enhanced privacy.
What do you regard as the key contributors to FORM Hotel Dubai’s rapid success?
In a short space of time, FORM Hotel Dubai has made remarkable progress by positioning itself as a top-tier, 4-star hotel within the Marriott brand in the Al Jaddaf area. We cater to the needs of both leisure and business travelers with meticulous, personalized attention to detail. Our focus on direct bookings has enhanced customer loyalty. Guests also benefit from a seamless check-in service and personal parking spaces with direct, private access to their rooms, ensuring convenience and privacy.
What can you tell us about the Al Jaddaf area, where FORM Hotel Dubai is located?
Al Jaddaf is a vibrant neighborhood, undergoing an exciting transformation. Ambitious projects include the development of the world’s largest Urban Tech District along Al Jaddaf Creekside. FORM Hotel Dubai’s strategic spot in this prime location means we offer a peaceful retreat but are still just moments away from Dubai’s dynamic sights. All of our accommodation features acoustically sensitive windows that provide stunning views of the Culture Village and the Creek.
Can you share some insights from your personal hospitality journey?
I began my career in hospitality aged just 21 as a management trainee at Forte Grand in Abu Dhabi, now known as Le Royal Meridien Abu Dhabi. Since then, I’ve had the privilege of working around the world with several esteemed international chains. Recently, as a seasoned Lebanese hotelier with over 25 years of experience in MENA, I celebrated my third anniversary with FORM Hotel Dubai, which I consider the pinnacle of my career. I am incredibly grateful for the support of our owners, whose commitment and care have been vital to our success, and our hardworking, handpicked team.
Form Hotel has been recognized at the World Luxury Hotel Awards for three consecutive years. What do you believe to be behind this continued success?
Our continued success at the World Luxury Hotel Awards stems from our unwavering commitment to innovation, personalized service and attention to detail. FORM Hotel Dubai stands out because we combine contemporary design with cultural heritage, creating a distinctive experience for our guests. Our team’s dedication to excellence and our focus on guest satisfaction are at the heart of everything we do. These awards highlight our consistent efforts to elevate the guest experience, ensuring that every stay is memorable.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
