InterContinental Jordan announced ‘Soap for Hope’, a new CSR initiative in the region, in cooperation with Diversey, and Princess Taghreed Institute for Training & Development.

The three involved parties will be responsible for providing soap for the underprivileged families and areas around Jordan.

This project revolves around collecting the leftover soap from the IHG properties in Jordan, which include InterContinental Jordan, InterContinental Aqaba Resort, Crowne Plaza Amman, Crowne Plaza Jordan Dead Sea Resort & Spa, Holiday Inn Amman, Holiday Inn Resort Dead Sea, and Petra Guest House. Upon collecting the leftover soap, the machinery and techniques provided by Diversey will be applied to produce new and ready-to-use soap that will consequently be distributed to the underprivileged areas.