IHG Hotels & Resorts headed into 2021 by refreshing its brand to further reflect the hotel group’s purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world. 

The brand refresh reflects the company’s growth to 16 brands welcoming guests and loyalty program members through the doors of nearly 6,000 hotels across 100 countries. 

With an updated identity, the company is focused on strengthening perception, how it engages guests, hotel owners and colleagues, and better promoting the breadth of its portfolio.

With the new look, IHG moves from IHG to IHG Hotels & Resorts, adding the ‘Hotels & Resorts’ descriptor to its trade name, reiterating the company’s collection of 16 brands that sit side by side as one family. 

The IHG Hotels & Resorts visual brand identity has been given a makeover to better tell the stories of the brand and make it more relevant and attractive to consumers, particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world. Through new colors, photography and font, its energetic design showcases the brands and hotel experiences in the most engaging way.

On the same level, IHG Rewards, the industry’s first and one of the largest hotel loyalty programs in the world, has a corresponding new look and feel. The word ‘Club’ has been removed from its name to reflect the warm welcome that is available to all, with members able to make the most of their travels with exclusive rates, special benefits and easy ways to earn and redeem points at all IHG hotels and partner locations including the breath-taking Mr & Mrs Smith collection. Going forward, IHG Rewards will be seen out and about more often and in more places.