Ibis opens the way to vibrant hospitality

Ibis opens the way to vibrant hospitality

A trailblazer in economy hotels since 1974, Ibis, AccorHotels’ economy brand, is shaking up that sector by offering travelers and local residents a totally new customer experience that focuses on hospitality, the local community and increased social interaction. The new, revitalized concept will position hotels under the brand’s vast global network as genuine living spaces that are flexible, welcoming and trendy.

The Ibis model has also evolved from a uniform and standardized approach into a flexible and personalized one, made possible by three new design concepts. The selected designers in Europe, Latin America and Asia will afford guests the option to choose from rooms that can accommodate between one to six people. They can additionally opt for the Smart Room, Ibis’ concept that is revolutionizing accessibility standards. As a result of its large size and functional furniture, it provides accessibility, wellbeing, comfort and safety for everyone.

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Free to choose from several new F&B ideas, Ibis hoteliers can opt for the concept most suited to the specific characteristics of their clientele and tailor it according to their neighborhood in order to offer a menu that showcases local dishes and fresh produce. The new revitalized brand will make music an integral part of the customer experience by positioning itself as a promoter of new talents. Lastly, the brand has over 60 properties across the Middle East and Africa and the new Ibis concept will roll out across the MENA region over the next few months, further transforming the economy segment within the region.    

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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