A global hospitality hub
Data shows HostMilano’s popularity, with more than 2,000 exhibitors, 40 percent of which are from 50 countries. In addition to Italy, the top five countries in terms of exhibitor numbers include Germany, Spain, France and the United States. Switzerland, the Netherlands and Portugal follow, joined by Turkey and China.
The event combines a comprehensive overview of innovation throughout professional hospitality with vertical insights into individual sectors. It is divided into three macro-areas that emphasize supply chain similarities among specialized sectors: Professional Catering-Bakery, Pizza and Pasta (38 percent of exhibitors); Coffee-Tea, Bar-Coffee Machines-Vending, Gelato-Pastry (42 percent); and Furniture-Technology and Tableware (20 percent).
Companies from diverse sectors worldwide will come together at Fiera Milano, alongside numerous professional operators. They’ll engage with handpicked hosted buyers from 75 countries on all continents. This collaboration extends to the ICE-ITA Agency, targeting destination markets. Notably, delegations from the USA, accounting for 41 percent, the Gulf and Middle East regions at 21 percent and Eurasia with a substantial 30 percent, will play a pivotal role.
Anticipating tomorrow’s innovation
For 43 editions, the event has evolved thanks to its knack for recognizing, showcasing and advocating sustainable innovation. It doesn’t merely react to market demands but anticipates the future. An example of this is the Smart Label – Host Innovation Award, developed in collaboration with POLI.design and endorsed by ADI. In just six editions, it has grown to a system that boosts companies’ investment in Research and development. At Host 2023, the Smart Label area will let visitors interact with the 26 award-winning products directly.
Recent trends forecasted by HostMilano, now driving the need for specialized technologies and products, include the rise of fast food, partly due to the return to in-person work. There’s also a growing demand for blurred eating opportunities, like weekday brunches and snack options like salads and bowls. Additionally, there’s room for expansion in high-end and fusion cuisine, with consumers seeking multisensory and lifestyle experiences, emphasizing novelty, quality and design.
The full program is available online at the HostMilano website.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
