Endorsed by the World Association of Chefs Society and the Academy Nationale de Cuisine, and held in partnership with the Ministry of Tourism and Antiquities, Jordan Tourism Board, Jordan Hotel Association and Jordan Restaurant Association, the event has become a valuable meeting place for the hospitality industry. Indeed, professionals can look forward to a highly interactive experience and a rich program of activities, competitions and networking opportunities.
Poised to welcome over 10,000 visitors, the renowned trade show will showcase the products and services of more than 120 exhibitors. Furthermore, this ninth edition of HORECA Jordan will bring together 350 participants for a range of competitions, including the Hospitality Salon Culinaire, Jordanian Barista Competition, Bed Making Competition and Mocktail Competition.
Committed to highlighting the latest trends, HORECA Jordan 2024 will host the Vegan, Gluten-Free & Organic Food Festival, showcasing the best-in-class and providing visitors with the opportunity to learn more about what’s available in the market.
In addition, this year’s edition will feature a vibrant and interactive schedule, crowned by the Buyers’ Program, which will welcome buyers from Iraq, Palestine and Egypt.
Joumana Dammous Salamé, managing director of Hospitality Services, HORECA organizer, stated: “HORECA Jordan is one of the most successful hospitality events in the region and honors the country’s longstanding legacy and its futuristic ambitions in this sector. This year’s edition will highlight Jordan’s unique mix of tradition and innovation, bringing together local and international talents to celebrate our industry and explore its magnificent opportunities. We are proud to showcase Jordan’s efforts and dedication to excellence in hospitality and we look forward to a very promising edition this year.”
Thuraya Husseini, chairperson and CEO of Lawrence & Husseini Consult, co-organizer of HORECA Jordan, noted that this year, HORECA was witnessing stronger demand from local and international companies who are eager to participate in and attend the forthcoming exhibition. She added: “HORECA Jordan provides a platform for companies to meet face to face with their clients and network, with opportunities to grow their businesses. It is also a place where people can discover the latest innovations and witness talented professionals in action.”
