Following the launch of the first HORECA Jordan, which took place in 2014, the 6th edition under the patronage of H.E. Majd Mohammad Shweikeh, the Ministry of Tourism and Antiquities proved a great success. This year’s show attracted more visitors especially from the region including, but not limited to Iraq, Palestine and Egypt to become the largest exhibition for the hospitality as well as the F&B services industry in Jordan. The 3-day event constitutes the ultimate platform for exhibitors and visitors to meet in a business-focused environment.
For the first time in Jordan, HORECA Jordan hosted ‘The World Pastry Cup’ national selection in two categories:
- Live preparation of an artistic showpiece made of sugar and 2 frozen fruit desserts
- Live preparation of a chocolate showpiece integrating a sculpted block of Valrhona dark chocolate adorned with 5 desserts
The winner of the first category was Ahmad Sammour and winner of the second was Anas Alqusairi. Both will represent Jordan in the World Pastry Cup Middle East selection, taking place in Beirut during HORECA 2020. The winner of the Middle East selection will go on to represent the Middle East in the 2021 World Pastry Cup scheduled to take place in Lyon.