Whirlpool Corporation is showcasing its latest groundbreaking innovations and disruptive smart kitchen solutions at GITEX Technology Week from 6th till 10th of October 2019 at Dubai World Trade Center. In partnership with Etisalat, the region’s leading telecom operator, Whirlpool Corporation will demonstrate futuristic home concepts that challenge the status quo -including a Connected Hub Wall Oven and a Smart CounterTop Oven that will expand possibilities in the kitchen with augmented reality and the latest in touchscreen technology.

At the Etisalat stand, Whirlpool will have its designated Home Solutions area where live demonstrations will take place on their automated cooking experience for “Kitchens of the Future”. Visitors will also get the chance to experience live cooking shows by celebrity Chef – Deeema Hajjawi – who will demonstrate easy and quick recipes at the show.

“We are thrilled to be partnering with Etisalat to share our latest kitchen technology advancements at GITEX. At Whirlpool, we are committed to bringing leading-edge innovations that fulfill our company’s vision of improving life at home. The products we are highlighting at GITEX not only adapt to consumers’ needs but learn and anticipate their preferences – creating more time in their busy lives to do what they enjoy most,” said Doug Searles, General Manager, WLabs Innovation at Whirlpool Corporation. Located in the Smart Home section at the Etisalat Booth, the products and digital experiences will showcase the latest in smart home technology and advancements for Whirlpool Corporation, including:

• Whirlpool® Connected Hub Wall Oven

Whirlpool brand is introducing the Whirlpool® Connected Hub Wall Oven concept, a vision for a central cooking hub that will offer a whole new automated cooking experience for families. While traditional ovens focus on programming, running, and completing the cooking experience, the Whirlpool Connected Hub Wall Oven will expand possibilities in the kitchen with augmented reality and the latest in touchscreen technology.

The new Connected Hub Wall Oven will act as a helping hand in the kitchen – teeing up recipe suggestions based on preferences, offering cooking tips, maintaining the busy family calendar and providing step-by-step cooking instructions – straight from the oven door. It will offer families a whole new, automated way to approach getting food on the table. Born from Whirlpool Corporation’s innovation incubator, WLabs™, the Whirlpool Connected Hub Wall Oven will offer a whole new way to care for loved ones in the kitchen.

• Smart Countertop Oven

The Smart Countertop Oven’s leading food identification technology automatically recognizes various types of food placed inside, and sets the time and temperature needed for a personalized and optimal result. This new smart oven is about making cooking easier, intuitive and customized. It takes the guesswork out of cooking. The oven also demonstrates how at WLabs, we harness the 107-year heritage of Whirlpool Corporation in the home appliance industry, and apply that expertise to develop innovations that truly break the mold and unlock the next generation of products for the home. The oven’s food identification technology automatically recognizes the food type and temperature for select foods, and selects the appropriate cooking algorithm designed specifically for that food. The Smart Countertop Oven features a touch-screen interface, stainless steel interior, and comes with a wooden cutting board.

• Zera Food Recycler

Whirlpool has also showcased its Zera food recycler that converts 95% of a typical family’s household waste into ready-to-use, homemade fertilizer through a fully automated process.