C Central Resort The Palm announced the appointment of Hany Samuel as its general manager.

He brings more than 22 years of hospitality experience to the role covering different areas, including international operations, management systems, employee relations and organizational structure.

With expertise in the pre-opening, opening, takeover and re-branding of hotels and resorts, Samuel developed robust foundations through policies and processes, which delivered effective solutions to diverse business challenges, succession planning, and budgetary and organizational objectives.

Samuel is no stranger to Central Hotels Group, having previously worked with the group in late 2019. He was the GM of First Central Hotel Suites located in Barsha Heights from October 2019 and was cluster director of sales and marketing for the group’s four upscale and luxury hotels for two years.

He previously held the position of director of operations (pre-opening team) of Mercure Dubai Barsha Heights Hotel Suites & Apartments (the largest Mercure in the world), part of AccorHotels. His experiences include nine years at Movenpick Hotels & Resorts and operational management roles in rooms division for luxury five-star hotels across the Middle East with various international hotel chains such as Steinberger, Sonesta Collections & Jaz Hotels & Resorts.