GRIFFCO, a company designed to build and protect customers’ brands in the GCC (Gulf Cooperation Council), the Levant, Egypt and Pakistan and to create innovative and sustainable food solutions in the B2B space, has appointed Richard Pattison as its new general manager.

GRIFFCO is the strategic joint venture between Griffith foods, a global product development specialist known for creating high-quality food ingredients with over 100 years of global expertise, research and innovation, and IFFCO, an international conglomerate based in the UAE with deep-rooted heritage and outstanding infrastructure in the region.

Pattison brings over 20 years of experience in the food manufacturing industry and is a global senior sales expert in sweet and savory food systems, specialty flour, culinary sauces, UHT and oils and fats. He is known for his practical solution-based sales approach. In his new role, he will be spearheading the operational, innovation and future growth of the recently launched GRIFFCO foods.

Pattison will create and deliver unique value to meet the ever changing market needs. GRIFFCO will introduce a whole new set of technologies that delivers on current and future consumer business trends, to create value on sustainability, nutrition and convenience platforms.