Giovanni Battista (GB) Mantelli is not only the keeper of Venchi traditional recipes but also the creator of innovative chocolates. We spoke to him to find out more about the brand and his plans for the Middle East.
What can you tell us about the inspiration behind opening the ChocoGelateria boutique in Dubai Mall?
Venchi ChocoGelateria is a celebration of Italian craftsmanship and culinary passion. It seamlessly blends the finest Piedmontese chocolate traditions with refreshing gelato. However, the inspiration behind opening this boutique in Dubai Mall was to offer an indulgent experience to chocolate and gelato lovers. Essentially, Venchi ChocoGelateria in Dubai Mall pays homage to the Italian passion for flavor and quality. Moreover, it provides a decadent journey through the world of chocolate and gelato. This transports our customers to the heart of Italy with every bite, creating an unforgettable experience.
What sets Venchi’s ChocoGelateria apart from other chocolate and gelato establishments?
Venchi ChocoGelateria distinguishes itself by marrying the Italian artistry of chocolate making with the refreshing allure of gelato. Furthermore, our commitment to using premium ingredients ensures the highest quality, while our innovative recipes blend tradition with modernity. Each scoop of gelato and every single wrapped chocolate praline is crafted with precision and passion by our master artisans. Furthermore, it promises an exquisite sensory experience of Italian dessert and Gianduja. Moreover, Venchi ChocoGelateria focuses on authenticity, passion and creativity, offering a unique fusion of flavors and textures.
What role does the partnership with Azadea Group play in Venchi’s expansion into the Middle East?
Our partnership with Azadea Group plays a pivotal role in Venchi’s expansion into the Middle East and Africa. Leveraging Azadea’s extensive regional expertise, infrastructure and network is crucial.
Furthermore, Azadea’s deep understanding of local markets and proven track record in retail operations provide Venchi with a strategic advantage. Moreover, this collaboration accelerates Venchi’s growth trajectory. It also provides the brand access to prime locations, logistical support, and tailored marketing initiatives for Middle Eastern consumers. Together, Venchi and Azadea Group forge a formidable partnership driving the brand’s expansion and presence in these dynamic regions.
What are the latest trends in chocolate?
In recent years, chocolate trends have shifted toward a balance of indulgence and functionality, catering to health-conscious consumers without compromising on taste. Moreover, there’s a growing demand for Italian chocolates that are low in sugar but still indulgent. These chocolates utilize the natural occurring sugar of Piedmontese hazelnuts, Sicilian almond and pistachio, maintaining rich flavor profiles. This trend reflects a desire for chocolates that not only satisfy cravings but also contribute to overall well-being. Therefore, offering a guilt-free indulgence for discerning consumers.
