Furniture Line expands with a fourth store featuring  EMU outdoor living brand

Furniture Line expands with a fourth store featuring EMU outdoor living brand

Established in 2009 in Beirut, Lebanon, Furniture Line SAL specializes in high-quality furniture retail and contract services. With over 25 years of experience, it has been a key player, representing major Italian furniture brands in the Middle East and Gulf region.

Innovative Italian design and unmatched durability

Furniture Line SAL has launched the first EMU mono-brand store in Downtown Beirut. As a pioneer in technical know-how for metal processing and protection, EMU produces residential and commercial outdoor furniture suitable for various styles. Consequently, they create authentic Italian-style garden environments that offer comfort, conviviality and relaxation. With revolutionary drive and intuition, EMU was among the first to collaborate with renowned Italian and international designers, introducing ‘design’ to outdoor furniture. This innovation highlighted their commitment to elevating outdoor spaces through unique aesthetic and functional features.

Deeply connected to the 100 percent made in Italy production philosophy, EMU remains true to its cultural heritage. Moreover, the 70-year-old company now has an international distribution network covering over 85 countries, showcasing its global reach. EMU’s furnishings are ideal for contract uses, offering a vast collection of tables, chairs, sofas, sunbeds and accessories. As a result, their combination of durability, reliability, and design makes EMU a trusted choice for high-use environments.

Each piece of EMU furniture is designed to withstand extreme weather conditions, with a rigorous process ensuring long service life outdoors. Therefore, their practical, stackable, and fire-retardant fabrics contribute to their user-friendliness and suitability for various sectors.

Sister company

Furnishing Solutions S.A.L (offshore) supports contract and hospitality businesses across the Middle East and Gulf region, delivering exceptional furniture solutions.

Services

Furniture Line SAL provides top-quality products and expert staff to hotel and restaurants.; Services include:

  • Procurement: Efficient sourcing of premium furniture and accessories.
  • Furniture and mood board selection: Tailored product choices to match design vision.
  • Installation and maintenance: Professional setup and upkeep.
  • Interior design: Creative solutions to enhance hotel and restaurants’ space.

Additionally, they offer project management, CAD drawings, ergonomic assessments, and material selection, guiding hotels and restaurants from design to installation and beyond.

Showrooms

Furniture Line SAL operates exclusive Natuzzi, Calligaris Kartell & Bonaldo Alf stores in Downtown Beirut. Recently, it expanded with a fourth store featuring Emu brand.

Notable projects

The company’s goal is to create lifelong customers by exceeding expectations and building lasting relationships with every interaction and service. Moreover, its professional interior designers and sales consultants are dedicated to delivering comfort, beauty and harmony to living spaces.

Furniture Line and Furnishing Solutions aspire to enhance their brand presence and become the leading furniture supplier in the FF&E sector.

Consequently, they have undertaken a series of prestigious projects throughout the region, including:

  • Dubai, UAE: Jumeirah Beach Residence – JBR (102 apartments tower)
  • Doha, Qatar: Torch Tower Hotel
  • Amman, Jordan: Dar Al Handasah Guest House (24 apartments)
  • Kuwait City, Kuwait: FF&E for restaurants like Al Dana, Trader Vic’s, Don Mario, Lettre D’Amour
  • Kuwait: Sheikh Abdullah Al Salem Cultural Center
  • Beirut, Lebanon: Airport VIP Lounges, MEA Chairman Offices, American University of Beirut, International College, Wells Spring School, AUST University, Lebanese Army Officers Club, Abou Jaoude Hospital

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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