The point of franchising is to grow your brand together with other like-minded entrepreneurs, so why not let the experts do it? Luminescenza has a trained team managing a wide portfolio of investors and operating groups who are actively looking for the next franchise management.
Franchise management is the perfect solution if you require assistance or peace of mind when managing your franchise network. This service includes: preopening support, project management, inspections, audits, compliance checks and day-to-day franchise management.
Our portfolio grew during the pandemic, and our business partners realized the importance of such services due to travel FRANCHISING WITH LUMINESCENZA Luminescenza has over 10 years of experience in helping foodservice clients achieve optimal efficiency. Georges Haddad, the firm’s owner, explains how he and his team are supporting businesses that are looking to franchise their brands. and other restrictions. Our presence in the GCC and in the Kingdom of Saudi Arabia has been a key feature in facilitating franchise management for many Lebanese and international brands.
We offer a broad range of customized packages that suit the needs of the franchisor, starting with developing franchise manuals and guidelines in order to expand the franchise opportunities in overseas market. On the other hand, we support the franchisee navigating this challenging process, taking into account that most of the investors come from different backgrounds and might not be experts in F&B. We help our business partners structure corporate governance to protect their rights and establish a clear understanding between all parties for a smooth franchise journey. There is greater trust; the franchisor feels that their brand is secure and the franchisee receives support whenever they need it.
Furthermore, our digital reporting system is linked to a dedicated website and mobile application, allowing those concerned to access the technical and financial reports at any time and from anywhere. This eliminates the need to travel frequently and enhances the communication process.
Georges Haddad,
Owner
Luminescenza
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
