Four Points by Sheraton Le Verdun under the leadership of Ahmad Kazem

Four Points by Sheraton Le Verdun under the leadership of Ahmad Kazem

Four Points by Sheraton Le Verdun has established a unique position in the market under the leadership of general manager Ahmad Kazem. A seasoned hotelier with over 20 years of experience in hotel operations, finance and strategy, Kazem is highly respected for his ability to enhance guest satisfaction and improve hotel performance. Here, he explains what makes the property stand out.

What differentiates Four Points by Sheraton Le Verdun from other hotels in Lebanon?

Four Points by Sheraton Le Verdun, managed by Marriott International, is part of the world’s largest hotel chain. Moreover, it offers a prime location in Beirut, just a seven-minute drive from the airport. Guests can also enjoy a nearby mall as well as an array of bars and terraces. Furthermore, additional amenities include a rooftop pool and various international dining options. Finally, the most important aspect is the exceptional service offered by our talented, friendly and dedicated team.

What have been the highlights of your career since becoming the general manager of Four Points by Sheraton Le Verdun and what are some of the major changes you’ve implemented?

Since leading the team in August 2020, I’ve successfully navigated major challenges, including the pandemic, economic downturns and regional conflict. Throughout these unprecedented crises, I prioritized staff well-being and motivation, ultimately achieving our highest guest satisfaction scores since the hotel’s opening. In addition, we focused on enhancing food and beverage offerings and improving meeting experiences to attract groups and corporations. As a result, these efforts have firmly established the hotel as a premier destination for corporate events and group gatherings. Consequently, we’ve earned an outstanding reputation built on respect, quality service, and unwavering commitment to excellence.

What CSR initiatives have been introduced at Four Points by Sheraton Le Verdun?

Corporate social responsibility is a key aspect of our annual strategy, encapsulated in our “Take Care” program. Each year, we organize initiatives like lunches and donations — both cash and products — targeting elderly homes, orphanages and medical centers. We also have a clothing donation box for staff contributions. Previously our team came together to repair a house for those in need, engaging in tasks like cleaning, painting and furniture restoration. It’s been a fulfilling way for us to give back to the community while fostering teamwork and compassion among our staff.

How important is sustainability to the hotel’s operations and what steps are being taken to promote it at Four Points by Sheraton Le Verdun?

Sustainability has been a cornerstone of our hotel’s strategy for years, and it will remain a key priority moving forward. To this end, we’ve implemented energy-saving lighting, water conservation measures and recycled products to minimize our environmental footprint effectively. Moreover, our meetings and events now feature eco-friendly practices, including biodegradable stationery, glass bottles and conveniently placed waste sorting bins. In addition, we are introducing room packages that reward guests for actively participating in our sustainability initiatives, encouraging greener habits. Over recent years, we’ve launched a recycling program, sorting plastics, cans, glass and paper, processing an impressive 9,450 kg. Notably, the proceeds from recycling sales are directed into a crisis fund dedicated to supporting our staff during emergencies.

As you celebrate Four Points by Sheraton Le Verdun’s 20th anniversary, how has the hotel evolved over the last two decades?

Over the past 20 years, we’ve cultivated a strong reputation as a sanctuary for relaxation and unforgettable guest experiences. Moreover, this reputation has made us an excellent choice for both business and family travelers seeking comfort and quality service. In addition, our workplace culture has positioned us as a great place to work, successfully attracting exceptional talent to our team.

What are your plans for the hotel? 

Improving quality and service remains an ongoing commitment for us, continuously driven by innovation and the introduction of personalized packages. Additionally, we are thrilled to announce the beginning of infrastructure renovations, laying the groundwork for a full-scale future makeover.

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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