Smartotels Hospitality International announced its partnership and membership with Design Hotels for its flagship property FORM Hotel Dubai, the only hotel in the Middle East certified in the Design Hotels collection.

Design Hotels is an exclusive portfolio of hand-selected privately owned and operated hotels around the globe, each with a solely unique character, personality and distinctive creative expression.

Serdar Kutucu, executive vice president brand & strategy at Design Hotels said: “We are thrilled to welcome FORM Hotel Dubai to our Design Hotels community. FORM is a member who will add incredible value to the imaginative spirit that shapes our brand. FORM embodies a local flavor that permeates the hotel landscape in Dubai and the Middle East and helps form the core of a long-term vision to provide unique hotel experiences for the design-savvy traveler of the 21st century. Its opening will pioneer the way in which design properties in the region can be independent, diverse and provide curated personal experiences for the hybrid traveler”.

Tarek Daouk, founder and managing partner of Smartotels Hospitality said: “Design was at the core of FORM’s concept, and was born out the need and demand for unique hotels providing distinctive experiences in Dubai. We strive to offer a niche product which is incomparable from a design and experience perspective. Design Hotels will provide us with the platform to engage with a global community of followers who seek original and personalized journeys.”