Fairmont Dubai is introducing for the first time “Fairmont Escape,” a new social media and web series. The series focuses on interviewing celebrities and influencers, as well as introducing consumers to the Fairmont brand across its location in Dubai.

The series is hosted by Ahmed Ammar, the fashion expert, lifestyle creator and TV presenter. Ammar interviews celebrities and influencers about their careers, personal stories, travel habits and best experiences from behind the scenes in the newly refurbished Fairmont Dubai hotel suite.

“The series is intended to drive consistent engagement, giving travelers, celebrities and fans entertaining, humorous and some unexpected moments that are sure to get people talking. It’s a perfect, playful illustration of our strategy to further focus on next generation travelers by producing engaging and entertaining content to build communities of people passionate about travel as well as ultimately reinforce our strategy of  encouraging our celebrities to ‘Live Creative and Detailed Moments’ into every aspect of the hotel, from the newly designed suites, where the brand plays a character in the story,” said Kosta  Kourotsidis, general manager for Fairmont Dubai.

The series will be shared on Fairmont Dubai’s Instagram, Facebook and YouTube platforms.