Cementing its status as the Middle East’s largest coffee trade show,World of Coffee Dubai (WOC) returns to the Dubai World Trade Centre (DWTC) for its 2025 edition from February 10-12.
Organized by DXB Live, the event management division of DWTC, in collaboration with the Specialty Coffee Association (SCA), this year’s event will be held over a larger, 20,000-square-meter space to accommodate higher numbers of exhibitors and showcase cutting-edge innovations in the global coffee industry.
A hub for industry players and enthusiasts WOC Dubai provides a key platform for coffee farmers, traders, manufacturers, distributors, SMEs, café owners, roasters, hotels, baristas and enthusiasts to network, share knowledge and explore business opportunities.
Attendees can look forward to the return of several popular attractions, including the SCA UAE Coffee Championships, Roasters Village, Cupping Rooms, Coffee Design Awards, Brew Bar, the Best New Product Display Competition and the SCA Community Lounge.
Global impact and leadership insights
The return of WOC Dubai comes at a time of rapid growth in the MENA coffee market, with figures projecting it to reach USD 11.5 billion by 2025. Globally, consumption reached 11.9 million tons in 2023, reaffirming coffee as one of the world’s most consumed beverages and a critical segment of the F&B industry.
Yannis Apostolopoulos, CEO of the Specialty Coffee Association, said: “Each World of Coffee trade show brings together the most innovative companies, fostering international collaboration to drive business growth and industry excellence.”
worldofcoffee.org
