The objective of the event was to promote organic fruit juices, including pomegranate, cherry and apple, to the UAE, Saudi Arabia and Kuwait. Organic pomegranate juice was represented by ASOP (Greece), organic cherry juice was represented by BNHU (Bulgaria), and organic apple juice was represented by Bio-Romania (Romania).
The Zoom meeting gathered company representatives, importers, distributors, journalists and food bloggers, who had the opportunity to ask questions about the production process of fruits, juices production, preservation and transport.