The Saudi Entertainment Ventures Company (SEVEN), which is fully owned by the Public Investment Fund (PIF), launched its first family-friendly entertainment destination that will be in Riyadh, the capital city of Saudi Arabia.

The entertainment complex, located on the crossroad between King Abdullah Road and Eastern Ring Road – with an area of 100,000 square meters, will be designed in accordance with the highest levels of urban architecture and includes a variety of entertainment facilities.

“Each entertainment cluster will feature a distinct urban design, the first-of-its-kind, with green and open areas that are equipped for sports activities, entertainment, and live shows as well as a wide selection of local and international restaurants and cafes for visitors of all ages to enjoy,” said Abdullah Aldawood, chairman of SEVEN.

“It will be a one-stop family-friendly entertainment destination and attraction for everyone to enjoy,” said Bill Ernest, CEO of SEVEN. “In addition to being the premier leisure destination for sports, fun, art and live shows, each cluster will feature a cinema – designed according to the international standards in terms of quality and overall experience.”

With the launch of SEVEN in 2017, PIF expects the company’s projects to serve more than 50 million visitors each year, provide more than 22,000 direct jobs and contribute to the GDP with approximately SAR 8 billion (USD 2.1 billion) by 2030. SEVEN will also be a key element in diversifying entertainment selections in the Kingdom with new capital to support the growth of the sector and diversify the Saudi economy in the short and long terms.