Emile Rassam, a prominent Lebanese designer known for creating uniforms for esteemed brands across hotels, airlines, restaurants, clubs, and corporations, has recently collaborated with flyadeal, a new low-cost airline in Saudi Arabia. This partnership marks a significant milestone in the airline’s mission to provide a modern and fresh experience for its passengers.

Earlier this year, flyadeal sought to engage with the local creative community by inviting Saudi-resident designers to participate in a unique design competition. The challenge was to craft a uniform concept that reflected the airline’s commitment to serving a young and connected customer base. The competition was widely promoted across various social media platforms, garnering an impressive 720 design entries. Ultimately, design student Sadaf Khan emerged as the winner, securing the opportunity to collaborate with Rassam’s esteemed design house.

Emile Rassam’s award-winning design studio, established in 1949 in Beirut, was tasked with bringing Khan’s design vision to life. The resulting collection of cabin crew uniforms embodies flyadeal’s commitment to modernizing air travel in the Middle East, showcasing a fresh and vibrant aesthetic that aligns with the airline’s brand identity.

The unveiling of the new uniforms took place during the delivery flight from Hamburg to Jeddah. Onboard were members of the cabin crew, as well as Eng. Saleh Al-Jasser, the chairman of flyadeal, and CEO Con Korfiatis, who proudly revealed the uniforms upon landing.

flyadeal officially commenced operations on September 23, coinciding with Saudi Arabia’s National Day, marking a significant moment in the airline’s journey as it aims to revolutionize the air travel experience in the region.

In addition to the collaboration with flyadeal, Emile Rassam continues to expand his presence in various markets, ensuring that his designs remain at the forefront of the global fashion and hospitality industries. As the airline grows, the partnership between Rassam and flyadeal is poised to set new standards in airline aesthetics and passenger experience.

To learn more about Emile Rassam and his design philosophy, visit Emile Rassam’s official website. For updates on flyadeal’s services and offerings, check their official site.