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QUEST FOR QUALITY
Olivier Roux, Senior Managing Director of EHL’s Advisory Services elaborates on the school’s continuously evolving programs
How are the programs offered being updated to accommodate innovation?
Our goal is to continue producing the best hospitality managers of the industry, as has been the case for over a century. This longevity has been intimately linked with an enduring quest for reinvention, well aligned with the evolving needs of the industry. Today, this means that there are technological and scientific components of the business that need to be well understood. Some examples include data science and artificial intelligence (AI). How to collect, analyze and leverage data, from revenue management to service personalization, is at the heart of the business. AI is also an exponentially powerful tool that will help improve many aspects of hospitality (from back office operations to in-room experience). We don’t ask of our students to become whiz data scientists or coders, but they are expected to understand the mechanisms and stakes at hand in order to put new technology to use, as well as create and manage the most capable teams of experts. Our programs are devised to include components that allow our students to touch on such issues to comprehend them, and translate them into business strategy. From the very first year which now has a course in Virtual Reality, to our executive training programs, we make sure that whomever passes through EHL is never outpaced by the rapidly changing times. Also, our proximity to the market, through student-business projects and other partnerships, allows us to keep our finger on the pulse of the industry and yearly update about 15 percent of the course materials to coincide with the very latest realities. Most importantly, we have been driven, for the past few years, by the firm belief that learning has become a lifelong endeavor. One can no longer simply get a bachelor degree and be ‘set for life’. This is why we have substantially grown our educational portfolio.
Ecole Hôtelière de Lausanne
Olivier Roux
Senior Managing Director
