Seeking to redefine affordable hospitality in Saudi through home-grown brands, Dur Hospitality unveiled Nur by Makarem, its new three-star hotel brand during its participation at the World Travel Market London as part of the Saudi Tourism Authority’s pavilion.

Nur by Makarem will convert, operate and manage three-star hotels in Makkah and Madinah, providing hotel owners with the opportunity of having their facilities rebranded to correspond with the “Nur” standard, fully transforming the facility and services in record time.

Nur’s viable business model will contribute to the sustainability of the three-star hotels sector while ensuring its adherence to international standards.

CEO of Dur, Sultan Al-Otaibi, said: “Dur Hospitality is introducing new elements in the operation and services of three-star properties. We will bring a unique homegrown product into the Saudi hospitality market by managing and operating three-star hotels, drawing on Dur’s success in the five-four-star hotels and residential complexes sectors. In line with Dur’s strategy to upgrade hospitality throughout the kingdom, Nur adds to the quality and variety of hospitality options in the holy cities, serving the goals of Saudi Vision 2030. Inspired by Makarem Hotels’ values and aligned with its mission, Nur seeks to enrich the experience of Hajj and Umrah pilgrims and further streamline their spiritual journey.”