Dubai Holding, a diversified global investment company with operations in 13 countries, announced the appointment of Fernando Eiroa as the new chief executive officer of Dubai Holding Entertainment.

Eiroa brings nearly 20 years of experience in the experiential entertainment industry, having worked in the US, Europe and other international markets.

In his last role, he was CEO of CircusTrix, the world’s largest developer, operator and franchisor of indoor active recreation centers, with a network of more than 320 facilities worldwide.

Eiroa has also served as CEO of Palace Entertainment, a major leisure park operator in the United States, and Parques Reunidos, leading the IPO of one of the largest global groups, operating more than 60 parks in 14 countries across all segments and regions.

As chief executive officer of Dubai Holding Entertainment, Eiroa will spearhead the business’ innovation strategy, the delivery of operational excellence and ensure purpose-driven talent development with the aim of exceeding the highest levels of customer satisfaction throughout the company’s leading entertainment venues and attractions.

Dubai Holding Entertainment is one of the largest diversified entertainment groups in the region, committed to solidifying Dubai as one of the most sought-after tourist destinations in the world. It forms a strategic part of Dubai Holding as one of the four key market-leading companies of the group. Dubai Holding Entertainment’s portfolio comprises Dubai’s leading leisure attractions, as well as media and entertainment platforms and venues such as Ain Dubai, Global Village, Dubai Parks and Resorts, ARN and Roxy Cinemas, among others.