Dubai College of Tourism (DCT) has announced a partnership with Udacity, a global online technical skills training provider. 

Through this partnership, DCT aims to continue to upskill employees of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) by nurturing the ongoing attainment of knowledge and training in the areas of digital marketing, user experience design, and Artificial Intelligence. The aim is to develop a technology savvy workforce in keeping with the rapid transformation taking place in the digital economy and to place data at the forefront of decision making across the organization.

Under the agreement, training programs will be implemented to equip Dubai Tourism professionals with the necessary skills to create technology-led campaigns that can drive visits from source markets and increase understanding of tourist media consumption.