Insights into the caffeinated world of Corso Espresso

Insights into the caffeinated world of Corso Espresso

With 10 years of experience in the coffee industry, Joe Safa, COO of Corso Espresso, is at the helm of the espresso department’s operations at Corso and Super Brasil. We caught up with the coffee expert to find out more about the products and services of Corso Espresso and what the firm is offering the industry.

What can you tell us about Corso coffee?
Corso was born in 2016 as a result of a challenge to build a brand able to compete in quality and taste with the best coffee producers in the world. This was not easy, but we are proud today to have the highestend coffee produced in Lebanon, the result of blending first-grade coffee beans from around the world.

How are your products helping establishments differentiate their coffee offering?
With Corso, it’s not only about the product and the margins — this part is common sense – more than that, our team goes beyond and offers our professional clients a full service, from barista trainings to menu building and preventive maintenance 24/7. Coffee is about living an experience, and at Corso, we make sure we help our clients give their customers the best they can, with consistent, high-quality coffee and premium accessories.

What coffee machines do you offer?
The coffee machine selection available at Corso meets the differing needs of our B2B and B2C markets. Our teams evaluate a client’s needs based on a questionnaire, helping them choose the most suitable machine for their business or home.
Some of our machines take capsules, while others come with grinders. We select our machines carefully, as they are as important as the coffee in the overall experience. We evaluate them through their extraction
method, the perfect temperature along with the perfect pressure.

Do you have any plans to expand?
Corso Espresso is a luxury experience that you can live in the comfort of your home, in your favorite coffee shop or restaurant, during your meetings and coffee breaks. We are working today on franchising this experience, which our brand has perfected through its high-quality coffee, impeccable capsule system and high-end solutions. This is a universal experience, enabling Corso to be in tune with any culture anywhere in the world.

corsoespresso.com

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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