A’ Design Award announced that in the packaging category, Low Calorie Line by Colorcode emerged victorious to the joy of the brand’s Creative Director Joumana Maalouf and Graphic Designer Balsam Abou Chakra. Commenting, Maalouf said, “Low Calorie line rice cakes’ design, based on the brief, was to lend the product an appealing package that would stand-out among similar local and international brands. The main purpose was to communicate to consumers an energetic experience and healthy image. The inspiration of the design came from a mixture of two cultures. The color combination related to an Indian style mood board and the modern layout related to European style packaging design. The target customers are health-conscious consumers, who desire to enjoy a happy and balanced lifestyle.”

The A’ Design Award

This prestigious award is extended to the top 20% of submitted designs that carry exemplary features. Entries to the A’ Packaging Design Awards are peer reviewed and anonymously judged by an expert panel of leading academics, influential press members and experienced professionals. In addition to reaching top international media, A’ Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform, as well as showcased at DesignMag.org, which lists the best designs from all countries in all disciplines.

About A’ Packaging Design Awards

A’ Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A’ Design Accolades are organized and awarded annually and internationally in multiple categories. The ultimate aim of the A’ Packaging Design Competition is to create a global awareness for good design.

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