Following the successful debut of its Mytico line at GulfHost Dubai, Franke Coffee Systems is set to showcase new innovations. At World of Coffee (WOC) Dubai, taking place from February 10–12, 2025, Franke will present game-changing coffee solutions. This exciting showcase will be held at the Dubai World Trade Centre, offering visitors a unique opportunity to experience excellence.
The Mytico line, part of Franke’s new BeyondTraditional category, has already made a strong impression in the Middle East and North Africa region. Designed to merge cutting-edge Swiss technology with sleek Italian aesthetics, Mytico embodies a bold vision: making premium barista-quality coffee more accessible, efficient and engaging.
Raising the bar for professional coffee making
As coffee consumption continues to rise globally, customer expectations are also increasing, demanding exceptional coffee and unforgettable experiences. However, the industry faces challenges, such as a shortage of skilled baristas, which further complicates these demands. Mytico addresses these challenges head-on by integrating advanced technology that ensures consistently high in-cup quality, while also offering an intuitive, user-friendly interface. One of the standout features of Mytico is Franke’s patented iQFlow technology, which is specifically designed to ensure every cup is exceptional. By precisely managing water flow and extraction time, iQFlow unlocks the full aroma, flavor and body of each coffee bean, providing a superior cup. As a result, this technology guarantees consistently high quality with every cup, regardless of the volume. Additionally, the machine’s reduced height and elegant design foster meaningful interactions between baristas and customers, which enhances customer loyalty and cross-selling opportunities. Whether used in cafés, restaurants or high-traffic venues, Mytico transforms coffee preparation into a seamless and visually stunning experience, benefiting both baristas and customers.
Award-winning design and functionality
Mytico’s design credentials speak for themselves, having earned prestigious accolades such as the IF Design Award 2024 Gold. Additionally, the machine has received the Red Dot: Best of the Best 2024 award, further solidifying its reputation. Moreover, Mytico has earned a spot on the shortlist for the WOC Best New Product Award, with the show set to reveal the winners. This blend of Italian elegance and Swiss precision engineering ensures the machine’s reliability while maintaining its striking aesthetic. Furthermore, the premium materials used in its construction promise both longevity and robustness, making it perfect for demanding professional environments.
A star attraction at WOC Dubai
Visitors to WOC Dubai will have the unique opportunity to experience Mytico in action, with live demonstrations led by Wojciech Tysler. As Franke’s Brand Ambassador and renowned barista champion, he will showcase the machine’s performance, versatility, and share invaluable insights. Moreover, Franke’s presence at WOC Dubai highlights its unwavering commitment to driving innovation in professional coffee making. By showcasing the Mytico line, Franke demonstrates how its cutting-edge solutions address the growing demand for exceptional coffee experiences. Additionally, these innovations meet the needs of both customers and coffee businesses, ensuring success in a rapidly evolving market.
Event details
Franke Coffee Systems will be participating in WOC, Booth no. Za’abeel Z5 (Hall 5) E11.
