Continuing its expansion in Dubai, Central Hotels announced today at the Arabian Travel Market (ATM) the launch of a new five-star hotel in the emirate.

Featuring 206 studios and suites overlooking the Arabian Gulf, C Central Beach Hotel The Palm is all set to welcome guests early this summer.

It will be the fourth hotel to open under the Central Hotels banner. The contemporary resort will offer a rich array of facilities including five exceptional restaurants and bars, a fully-equipped fitness centre, spa and swimming pool as well as fabulous conference and banqueting facilities.

Abdulla Al Abdulla, COO for Central Hotels, said: “It is great to expand our footprint in Dubai and enhance our portfolio of hotels at this historic time when the emirate is preparing to host Expo 2020. C Central Beach Hotel The Palm enjoys an iconic location and will give travellers the opportunity to revel in unique experiences with its state-of-the-art facilities and distinctive service. We are committed to develop hotels that meet the diverse needs of residents and visitors to our destination and support the remarkable vision of Dubai.”