Pinterest: a marketing tool full of possibilities
Despite often finding itself in the shadows of the bigger social media platforms, Pinterest offers restaurateurs a powerful marketing alternative, helping them to reach new customers and strengthen their online presence. Monica E. Chikhani, managing director and founder of MEC Workshop, explains why this visual discovery engine is still very much packing a punch.
5 experts on why we’re saying ‘Yes please’ to cheese
A favorite filling for sandwiches and used in numerous recipes, cheese remains as in demand as ever, in kitchens worldwide. Five experts offer HN a slice of their cheese-related insights on everything from regional pairings to plant-and-dairy hybrids.
Five minutes with Antoinette Drumm, managing director of Diageo MENA
As one of the world’s biggest brand builders, particularly in the premium drinks space, Antoinette Drumm, managing director of Diageo MENA, discusses the company’s activities in the Middle East.
Discover the exceptional benefits of USA Cheese
The USA Cheese Guild has been working hard to increase the exposure of American cheeses across the MENA region. We spoke with Amy Foor, vice president of Foodservice Programs at U.S. Dairy Export Council and Antonio El Khoury, director of culinary programs for USA Cheese Guild MENA, to learn more about the unique characteristics of the cheeses it promotes and the guild’s activities.
Introducing Franke Coffee Systems with Roman Probst, VP sales EMEA
With over 20 years of experience in various roles within the fully automatic coffee machines sector, Roman Probst, VP of sales EMEA at Franke Coffee Systems, is a true industry veteran. In this interview, he explains what makes Franke Coffee Systems unique and talks about the expansion of their presence in the Middle East.
Five minutes with Abed Al Mo’een Abu Zaid, marketing manager of Defaf Al-Nahrayn for Food Industries and Beverages
Abed Al Mo’een Abu Zaid, marketing manager of Defaf Al-Nahrayn for Food Industries and Beverages, explores Matrix’s challenges in Jordan, the importance of sponsoring events like HORECA and the impact of market trends.
Inside the “Everything App” with Farah Odeh, GM of Careem
Careem has significantly expanded since its launch in 2012. Farah Odeh, general manager of Careem in Jordan, discusses the company, which is often referred to as the “Everything App.”
Getting to know Simonelli Group Middle East with Federico Ortile
As managing director of Simonelli Group Middle East, Federico Ortile lifts the lid on the firm’s best-selling products and upcoming releases.
Prioritizing PMS for enhanced guest experiences in hospitality with Kevin King, CEO of Shiji International
According to Kevin King, CEO of Shiji International and COO of Shiji Group, the digital transformation is having a profound impact on the hospitality industry. Here, he shares his thoughts, including why property management systems (PMS) are critical in enhancing guest experiences.
Celebrating Negroni week with the latest trends
Negroni Week, taking place from September 16-22, highlights innovative trends, as skilled Dubai bartenders craft creative twists on the classic cocktail, featuring unique flavors and techniques.