Travel redefined
The regional travel industry is booming, buoyed by increased confidence, pent-up demand and MENA countries’ successful efforts to position themselves globally as attractive destinations. However, today’s travelers have different requirements, priorities and wish lists. Ten industry experts explain how their hotel brand is adapting to accommodate a new era of guests, while also sharing their far-reaching regional expansion plans.
How to work with Influencers
In today’s landscape, one of the most effective ways to elevate your brand and reach your audience is by working with influencers. Influencers have become key opinion leaders, with the power to influence their followers through the content they share, including their favorite restaurants, products and experiences. For the hospitality sector, tapping into this influential network can be a game-changer, offering unique opportunities to connect with potential customers and increase brand visibility, according to Zena Hamdan, founder and CEO of Against All Odds. Here, she tells us more.
Levantine cuisine fab or fad by Michelin Starred chef Greg Malouf
Michelin-starred chef Greg Malouf, recognized as the master of modern Middle Eastern food and co-author of several internationally acclaimed cookbooks, tackles the question of how Levantine cooking has pushed the boundaries to become an iconic cuisine.
Consumer trends that the hospitality industry cannot afford to ignore
In today’s operating environment, pivoting from an established business model and adapting marketing tactics to accommodate new trends are a must. Vineetha Sony, Head of Trade, OCO Global, explains why acting on consumers’ changing tastes, preferences and needs is essential for both success and survival.
Eid El Adha culinary trends around the Middle East
Three accomplished chefs take us on a culinary tour around the Middle East, sharing Eid El Adha food trends and essential menu items.
Modern design meets traditional living
Rabih Geha, founder of Rabih Geha Architects, offers his perspective on blending contemporary and longstanding elements to create timeless, awe-inspiring spaces, brimming with appeal and authenticity.
Why coffee shops are causing a stir
While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in malls and on street corners offering countless interpretations of our favorite drink. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, tells us what’s brewing on the regional coffee scene.
Anyone for tea
Spanning a variety of aromatic flavors and herbal infusions, created from leaves grown in the ancient gardens of China or Taiwanese mountains, tea is much more than a breakfast accompaniment or afternoon ritual. We asked four experts to share their thoughts on the perfect cup of tea, new trends and how the future’s shaping up for this ever-popular beverage.
What’s brewing across the coffee market
Industry professionals update us on the latest developments on the coffee landscape, from new tech trends focused on automation and multi-functional systems to cold brews that provide a perfect alternative in sunny climes and even hot chili infused espressos.
Hot Chocolate
Ten chocolatiers and pastry chefs tell us what’s creating a buzz on the scene of our favorite sweet treat, from exotic, imaginative combinations of flavors to non-dairy alternatives and single-origin, ethically sourced cocoa beans.