Growing with the Middle East
With regional tourism in the midst of a robust rebound, the timing is ideal for businesses across the industry to put their own expansion plans into practice. It’s all about seizing the moment, according to Naim Maadad, chief executive and founder, Gates Hospitality.
Where sweet meets sour
Syrups are today firmly established as an essential ingredient for bartenders and mixologists worldwide, enabling these creatives to add flavor, taste and imagination to classic beverages or give new concepts a contemporary twist. We asked seven experts to share their thoughts on all things syrup-related, from trending flavors and industry innovations to how they achieve that perfect balance in a glass. Here’s what they had to say.
Hot Chocolate
Ten chocolatiers and pastry chefs tell us what’s creating a buzz on the scene of our favorite sweet treat, from exotic, imaginative combinations of flavors to non-dairy alternatives and single-origin, ethically sourced cocoa beans.
Travel redefined
The regional travel industry is booming, buoyed by increased confidence, pent-up demand and MENA countries’ successful efforts to position themselves globally as attractive destinations. However, today’s travelers have different requirements, priorities and wish lists. Ten industry experts explain how their hotel brand is adapting to accommodate a new era of guests, while also sharing their far-reaching regional expansion plans.
How to work with Influencers
In today’s landscape, one of the most effective ways to elevate your brand and reach your audience is by working with influencers. Influencers have become key opinion leaders, with the power to influence their followers through the content they share, including their favorite restaurants, products and experiences. For the hospitality sector, tapping into this influential network can be a game-changer, offering unique opportunities to connect with potential customers and increase brand visibility, according to Zena Hamdan, founder and CEO of Against All Odds. Here, she tells us more.
Levantine cuisine fab or fad by Michelin Starred chef Greg Malouf
Michelin-starred chef Greg Malouf, recognized as the master of modern Middle Eastern food and co-author of several internationally acclaimed cookbooks, tackles the question of how Levantine cooking has pushed the boundaries to become an iconic cuisine.
Consumer trends that the hospitality industry cannot afford to ignore
In today’s operating environment, pivoting from an established business model and adapting marketing tactics to accommodate new trends are a must. Vineetha Sony, Head of Trade, OCO Global, explains why acting on consumers’ changing tastes, preferences and needs is essential for both success and survival.
Eid El Adha culinary trends around the Middle East
Three accomplished chefs take us on a culinary tour around the Middle East, sharing Eid El Adha food trends and essential menu items.
Modern design meets traditional living
Rabih Geha, founder of Rabih Geha Architects, offers his perspective on blending contemporary and longstanding elements to create timeless, awe-inspiring spaces, brimming with appeal and authenticity.
Why the GCC is well placed to capitalize on the wellness trend
The wellness tourism industry is going from strength to strength, buoyed by our increasing commitment to prioritizing self-care. Home to an abundance of natural resources with therapeutic properties and breathtaking landscapes, the GCC is ideally placed to establish itself as a global destination for tourists looking to focus on their mental and physical wellbeing, as Daniel During, principal and managing director of Thomas Klein International explains.