How to convert clicks into bookings
It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.
12 steps to building a world-class coffee brand
While the coffee industry is undoubtedly booming, competition remains fierce, with customers spoilt for choice when it comes to choosing their brew. Against this backdrop, Christian Salloum, managing director of BrandPortunity F&B Consulting, shares an essential step-by-step checklist for business leaders looking to create a top-notch coffee brand.
How to harness the power of the metaverse
The metaverse and Web3 are poised to revolutionize the hospitality industry, transporting us into a world of personalized, decentralized experiences and limitless possibilities, as Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, explains.
Adaptive reuse: an architectural game-changer
Repurposed restaurants and hotels are amassing a growing fanbase, checking the sustainability and authenticity boxes that are priorities for so many of today’s visitors. Norman Cescut, founder and CEO of Desita, explains why a taste of the past, served with a side of innovation in a restored space, is proving to be a recipe for success.
The AI takeover in hotel advertising
AI is poised to revolutionize how hotels market themselves, enabling operators to reach their ideal guests by creating personalized, targeted campaigns. Lovetto Nazareth, managing director of Prism Digital, explains why industry players need to put this transformative technology front and center of their hotel advertising strategies.
Tips for hotels to be listed and booked
In today’s fast-paced tech environment, the hospitality industry needs to stay ahead of the curve to ensure hotels are visible and bookable. By analyzing current business practices, such as those used by hotel software giant Amadeus, Zoé Gotti, founder of Complementation.ae, explains how technology has revolutionized the industry’s marketing strategies and provides insights on what it takes for hotels to thrive in the digital age.
New technologies: today’s essential tools for hoteliers
Emerging technologies are revolutionizing the lodging industry, delivering significant benefits to both operators and guests. Michael Donald, co-founder of Halo Business Consulting, explains why embracing innovation and implementing smart ideas are musts for hotels looking to secure a successful future.
The lighter side of design in the hospitality sector
Sara Khairallah, founder and principal interior architect at SK Touch, shines a bright light on the trends and practices that are shaping the industry.
Going global: 7 ways to boost exports
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.
How to unleash the power of tech in HR
Getting the best out of the latest technology requires business leaders to be open to new ideas and recognize that improving customer service should always be the endgame. Mark Dickinson, of DONE! Hospitality Training Solutions, shares his dos and don’ts for utilizing tech in HR.