Carlsberg announced a series of innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1,200 tons a year – the equivalent to 60 million plastic bags.

The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76 percent.

Cradle-to-Cradle Certified silver inks on its bottle labels to improve recyclability, a new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint, in addition to new caps which remove oxygen to make the beer taste fresher for longer.

The innovations represent the first of a series of consumer-facing manifestations of Carlsberg Group’s sustainability programme, Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement. This will further substantiate the iconic tagline of ‘Probably the Best Beer in the World´ in a meaningful way – giving consumers a great tasting beer that also helps them reduce their environmental impact.

Cees ’t Hart, CEO of the Carlsberg Group, said: “It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.”

“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”