Gulfood returns to the Dubai World Trade Centre (DWTC) for its 26th edition this month as the world’s first in-person sourcing event for the global F&B sector in almost a year.
Running from 21-25 February across 20 exhibition halls at DWTC, the most competitive global sourcing platform will welcome participants from 85 countries, coming together to reconnect, reignite business in an industry beset by changing customer behaviors.
With a diverse exhibitor line-up, the show will be held against a backdrop of the UAE National Food Security Strategy. It is a strategy that visualizes the country ranking among the top 10 of the Global Food Security Index; the UAE vision is expected to be a magnet for international industry engagement at Gulfood 2021.
Aside from business opportunities, participants will also discover an industry transforming with innovative products and technology designed to address massively changing consumer behaviors. These include trends towards organic, natural and healthy products, contactless transactions, plant-based protein, sophisticated and proven providence ingredients, as well as convenience meal kits and environmentally friendly packaging.
Top notch hygiene measures will be implemented. With product sampling and food handling such a vital interaction at a global F&B event, those proven protocols have been further intensified for Gulfood 2021, under strict guidance and coordination with Dubai Health Authority (DHA) and Dubai Municipality, to ensure the safest possible business conditions.
Exhibitors must provide hand sanitizer to visitors before the food sampling commences in a designated area within the exhibition stand. Live cooking demonstrations are permitted however food must be served on individual plates and food is to be consumed at the stand; all live cooking demonstrations must observe two meters social distancing.
Wearing of masks will be mandatory, with social distancing and contactless transactions in place across the 20 halls to ensure the wellbeing of all delegates. On-site registration will not be available; registration must be completed in advance via www.gulfood.com
