UAE’s homegrown boutique café and artisan bakery brand Bloomsbury’s is expanding its presence across UAE. The label has recently entered a strategic alliance with Airinz, a restaurant management company, to scale the brand.

Under a franchise model, the new Bloomsbury’s store, at Al Ghurair Centre, represents the first bakery and artisan café venture for Airinz. The partnership is a result of rising demand, a lucrative business, functional and operational model, with unmatched corporate support and commitment.

As part of the franchise agreement, Tablez will continue to be at the forefront of the brand building and marketing activities, product R&D and supply chain management for the new store, in addition to staffing and operations.

Bloomsbury’s also aims to cater to the delivery-only market for sweet treats and affordable casual dining meals through its dedicated online platform and brand kitchen that delivers all orders in less than 60 minutes. The chef-driven recipes are created from scratch using the finest ingredients available seasonally. Under the franchise model of Bloomsbury’s, every franchise unit will also be able to take advantage of the e-commerce platform, an additional channel to drive sales to their respective units via catchment deliveries. The brand continues to invest in its online marketplace, which will host a range of products and services far and beyond its core offerings to include retail products and hampers.