Bidfood UAE, a multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group, has signed a distribution agreement with St. Pierre, an international market leader in the bakery sector.

As part of the agreement, Bidfood UAE will supply St. Pierre brioche burger buns to the foodservice sector nationwide and will launch St. Pierre seeded brioche burger buns and St. Pierre sliced brioche loaf from March 2022.

Hisham Al Jamil, Bidfood Middle East CEO, said: “This partnership will allow us to respond to increasing demand for bakery products in the UAE, further strengthening our food service offering in the region.”

Mark Frossell, commercial manager for St Pierre, said: “Our expansion into the foodservice sector with Bidfood UAE is part of our mission to help make premium, quality products accessible to everyone. Offering a superior product means we can elevate meals and deliver an experience that helps to make every day magnificent.”