Bidfood UAE announced the launch of Black + White Coffee Co, its new private label of specialty-quality coffee exclusively for the foodservice channel.

The Black + White Coffee Co-branded products are designed to deliver the ‘best coffee experience at a reasonable price’.

The launch comes as Bidfood UAE’s answer to the rising awareness among consumers on the origins and intricacies of coffee production.

“The UAE has increasingly become a nation of coffee lovers and consumers simply expect a great cup of coffee, anytime, anywhere,” Bidfood UAE’s Beverage Marketing Manager, Jad Asaad said. 

“Quality of taste is at the heart of the Black + White Coffee Co range – we want to enable our customers to stay ahead of the competition with unrivalled product quality. We wanted to bring something different to the market that is of great quality but also of great price; we have introduced 3 blends: Orion blend (50% Arabica Brazil, 30% Arabica Peru and 20% Robusta India), Night Sky blend (80% Arabica Brazil, 20% Robusta India), and Single Origin blend (100% Arabica)

The range is carefully selected using the finest beans for a full-bodied and smooth finish, including the Fairtrade and single-origin options. The packaging is designed to ensure that the coffee beans stay fresh and of the highest quality, all the while being presented in a contemporary packaging that looks great stacked on display shelves and behind counters in coffee shops.