Bidfood UAE, a leading multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group, announced an official distributorship agreement with JING™ Tea to supply the rarest and most exceptional tea products in the United Arab Emirates. JING™ Tea is the first tea brand in the ever-expanding portfolio of Bidfood UAE and Bidfood KSA, with plans to further extend its regional partnership in the Sultanate of Oman.

According to recent statistics released by the Market Data Forecast, the Middle East and Africa tea market is worth USD 6.73 billion in 2021 and is estimated to grow at a CAGR of 5.3 percent to reach USD 7.88 billion by 2026.

Bidfood plans to cater to the growing awareness and demand for luxury tea in the region by leveraging on its value-added distribution network.