The Ascott Limited (Ascott) is accelerating its expansion across North Africa, forging new partnerships, openings, and a robust pipeline. Moreover, this expansion includes several upcoming properties in Morocco’s key economic and tourism hubs. As a result, the company is poised to enhance its footprint across the region.
Marking a significant milestone in its Morocco expansion strategy, Ascott celebrates the recent opening of Citadines Almaz Casablanca. This 61-unit apart’hotel offers comfort and convenience in Morocco’s bustling commercial capital. Conveniently, it is located just 30 minutes from Mohammed V International Airport. Furthermore, Citadines Almaz Casablanca boasts state-of-the-art amenities, including a gym, restaurant, and meeting facilities. As a result, it provides a seamless ‘live, work, and play’ experience for modern travelers.
Ascott’s Morocco pipeline includes:
Citadines Connect Belvedere Casablanca (Q4, 2026)
A 60-unit business hotel near Casablanca’s central business district offers modern conveniences for corporate travelers seeking both comfort and efficiency. Additionally, it is conveniently located close to the historic Medina, providing easy access to cultural landmarks. Furthermore, the hotel is situated near the bustling Prince Moulay Abdallah neighborhood, enhancing its appeal for business visitors.
Ascott Hivernage Marrakech (Q4, 2026)
A 100-unit, elegantly designed serviced residence is located in the prestigious Hivernage district, offering luxury and comfort to guests. Additionally, it provides majestic views of the Atlas Mountains. Furthermore, the residence is strategically positioned near key landmarks. In addition, it is within proximity to the vibrant souks of the Medina. As a result, this prime location combines both relaxation and cultural immersion, making it an ideal destination for travelers.
The Unlimited Collection Marrakech (Q4, 2026)
A 90-room lifestyle hotel in the lively cultural and commercial hub of Gueliz, offering guests the authentic ‘RedCity’ experiences.
Citadines Bab Tangier (2027)
A 130-unit property slated to open in two years. The apart’hotel will be strategically located near Tangier International Airport.
Vincent Miccolis, managing director for MEAT at The Ascott Limited voiced his enthusiasm. He said, “We are excited to deepen our presence in North Africa and specifically Morocco, a country that holds immense potential. We are seeing an increasing need for serviced apartments and lifestyle hotels that aligns seamlessly with Ascott’s expertise.”
