AMAALA, a giga-project by the Public Investment Fund (PIF) underway in northwest Saudi Arabia, has been incorporated as a standalone company. AMAALA will set new standards in sustainable development while placing the Kingdom on the global hospitality map, offering a progressive destination for wellness, the arts, recreation and celebration of the region’s rich cultural heritage.

Located within the Prince Mohammed bin Salman Natural Reserve, the 3,800-square kilometer project will form the heart of the Riviera of the Middle East.

The development is slated to include the world’s top hotel brands and more than 800 residential villas, apartments and estate homes, alongside 200 high-end fashion and retail establishments, a contemporary art museum and a wide variety of galleries, ateliers and artisan workshops, as well as signature dining and world-class marinas and sporting venues.