Dubai-based Aleph Hospitality, one of the leading independent hotel management companies, has entered the Ugandan market with the signing of a management contract to operate two boutique hotels: Masheda Palms in Buyala and A’lure Hotel & Suites in Kampala. Aleph Hospitality’s portfolio now stretches across six countries on the African continent.

Bani Haddad, founder and managing director of Aleph Hospitality, said: “I am personally very excited to start operations in Uganda. This is a country that leaves an everlasting impression on visitors, a country with breath-taking scenery, exotic wildlife, kind-hearted people and cultural diversity. By welcoming Masheda Palms and A’lure Hotel & Suites to the Aleph family, we promise to share our regional knowledge and international best practices to help them reach their full potential and, at the same time, support the rebuilding of the tourism sector in Uganda.”

A’lure Hotel & Suites opened its doors in November 2020. The boutique hotel features all the contemporary amenities of a four-star hotel, in addition to silent zones for creative thinking.

Masheda Palms, located in Buyala town, opened its doors in July 2020 and features authentic thatched-roof cottages in lush green surroundings.

Sherinah Ainembabazi, director of Masheda Palms Kamala Limited, owner of both properties, said: “We are thrilled to partner with Aleph Hospitality as the leading independent hotel management company in the market. The team’s extensive hotel management expertise, proven track record in Africa, and profound knowledge of the industry here in the region will undoubtedly be a fantastic asset to our properties, and we look forward to a long and fruitful cooperation.”

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.