Dubai-based independent hotel management company Aleph Hospitality has announced that it has signed a company-wide agreement with Medallia to further enhance the customer journey and elevate the guest experience across all of the group’s hotels in the Middle East and Africa.

As a pioneer in experience management, Medallia is trusted by the world’s best hotel companies. Its bespoke feedback analysis platform for hotels provides AI-powered text analytics and data on the customer journey that enables hotel teams to focus on the critical customer touchpoints and use these insights to further elevate the guest experience.

Bani Haddad, founder and managing director of Aleph Hospitality, said: “While Medallia is not new to Aleph as the platform has been in place in several of our hotels, we believe now is the right time to move to a group-wide partnership to support the rapid growth of our hotel portfolio in the Middle East and Africa.”

He added: “Through the extensive functionality and reporting available in Medallia Go, we will be able to further advance our understanding of the group’s performance with the ability to continually refine the hotel guest journey and further strengthen the service delivery and quality for our owners.”

Aleph Hospitality currently operates 10 hotels and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2025.