Independent hotel management company Aleph Hospitality has appointed Daniel Ebo as its new vice president of sales.

Based in the Dubai headquarters of Aleph Hospitality, Ebo will be responsible for building and leading high-performance sales teams globally as well as working closely with operational leaders to consistently identify and implement product and service standards, procedures and systems requirements.

Prior to joining the Aleph Hospitality team, Ebo worked as an independent consultant for investors and hoteliers, specializing in improving commercial performance for a variety of international hotel brands across four continents. His background is solidly founded in hospitality with numerous sales and marketing roles in the Middle East and Africa, the most recent being area director of sales and marketing, Oman, for InterContinental Hotels Group. Previous employers include Radisson Hotels Group, Hilton Hotels Worldwide and Kempinski Hotels.

Ebo brings over 20 years of hospitality experience to Aleph Hospitality of which he spent the majority in regional and area sales and marketing positions in Oman, South Africa, Kenya, Tanzania, United Arab Emirates, Kuwait and England.

Aleph Hospitality, which has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2025, manages hotels directly for owners, either on a franchise basis for branded properties or as a white-label operator for independently branded hotels.