What drove Falamanki’s expansion into Saudi Arabia, and how does it align with your brand’s vision?
Al Falamanki’s expansion into Saudi Arabia was driven by the brand’s overwhelming popularity among Lebanese, Arabs and Europeans. These groups were drawn to its nostalgic vibes, authentic ambiance and traditional experience, which have proven to be a significant attraction. Furthermore, the use of genuine ingredients in our Lebanese cuisine, the relaxing shisha experience and the serene garden atmosphere have consistently resonated with our guests. This has made Al Falamanki a beloved destination for those seeking authenticity. In addition, KSA presented the perfect opportunity to bring this authentic experience to a new audience. Specifically, the choice of a prime, standalone megaproject location in Hittin, facing Riyadh Season, was strategic. Ultimately, this expansion aligns seamlessly with our brand’s vision of preserving and sharing the essence of old Beirut. It aims to create a cultural bridge that brings people together over food, tradition and hospitality.
Al Falamanki is already well-known in the Arab world. What makes it so popular?
Al Falamanki’s popularity in the Arab world stems from its unique ability to capture the nostalgic spirit of old Beirut. It also delivers an authentic Lebanese dining experience that appeals to a wide audience. Additionally, with established branches in prime locations such as Sodeco and Raouche in Beirut, each offering distinct ambiance, the brand stands out. From cozy garden seating to breathtaking views of Pigeon’s Rock, these settings have become integral to the experience. Furthermore, the recent opening of Al Falamanki in Antelias Zero 4 has quickly become a cherished destination for both locals and tourists alike. The brand’s dedication to preserving Lebanese heritage is evident through its vintage décor and traditional menu crafted with authentic ingredients. As a result, this commitment to authenticity, combined with the strategic placement of each branch, has solidified Al Falamanki’s reputation. Ultimately, it has established the brand as a nostalgic journey that appeals to both Arabs and international visitors.
How have clients in Saudi Arabia reacted to the opening of Al Falamanki?
Clients in Saudi Arabia have embraced Al Falamanki with remarkable enthusiasm, making our expansion a tremendous success from day one. From the moment we opened our doors, people flocked to the restaurant, longing for such a nostalgic and authentic concept. Consequently, this overwhelming response highlights the deep appreciation for our traditional Lebanese ambiance, genuine culinary experience, and unique garden vibe. One of the key factors behind this success is our unwavering commitment to consistency, which has been crucial. We’ve maintained the same authentic menu across all our branches, preserving the taste and experience that made Al Falamanki beloved in Beirut. Moreover, this familiarity, paired with the cultural connection and nostalgic atmosphere, has resonated strongly with the Saudi audience. As a result, it has led to outstanding performance and a warm welcome in this exciting new market.
What are your future plans for the chain?
Looking ahead, we’re excited about expanding Al Falamanki further in the region, with several plans already in progress. One of our key goals is to open a new branch in Baghdad before the end of 2025, offering an authentic Lebanese experience in a vibrant and welcoming environment. Moreover, an important aspect of our expansion strategy is maintaining our cultural identity, which remains at the heart of our vision. As part of that, we’re committed to having a workforce that is 50 percent Lebanese, which reflects our dedication to authenticity. While this presents a unique challenge, it’s crucial for preserving the traditions that make Al Falamanki so special. Additionally, we’re constantly exploring ways to innovate our menu while staying true to the flavors that have made us so beloved. In doing so, we aim to ensure that every new location continues to offer the high-quality experience that our guests have come to expect.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
